What is a Backlink in SEO and How Can It Help You?


With platforms like WordPress being readily available and simple to use, creating a website and starting a blog has never been easier. However, once it’s up and running, your next major hurdle will be increasing visitors to your blog or website.

You can go the route of search engine optimisation where you could meticulously do keyword researches and tailor content for organic searches. But an often overlooked strategy could be just as valuable. Digital marketing experts would tell you that backlinks can quickly enhance your blog’s traffic and attract more visitors.

In fact, it is considered to be one of the most important factors used to rank websites on search engine results pages (SERPs). Therefore, if you want to increase your website’s traffic from search engines, backlinks are among the most significant SEO ranking factors to consider.

What is Backlink in SEO?

First, let’s begin by defining what backlinks are.

The backlinks are sometimes known as external or inbound links. These are links that connect pages on one website to those on another. In contrast to internal links between two pages within your website, they are links from third-party sites that point to your website.

If another company links to your website on theirs, it means they believe in your site and its content enough to connect to it.

This is beneficial to SEO since search engines keep track of which sites trust your site and content. In addition, backlinks are considered as “votes” for a given website by Google and other major search engines. As a result, pages with many backlinks tend to score well in organic search results.

Should you Focus on Backlink Quality or Quantity?

SEO process

Now that we’ve established what a backlink is, let’s discuss which is more important: backlink quality or quantity.

Quality Backlinks

Quality backlinks are obtained from high-domain websites that are trusted by both searchers and search engines. These links ensure that your website’s visitors are not directed to spam sites, which is an important part of a successful link-building strategy.

You know exactly what you’re getting with quality backlinks. Quality links develop trust, authority, and reliability over time, create traffic, and help your website in the long run.

Backlink Quantity

When individuals talk about getting backlinks, they don’t imply getting links from unscrupulous or spammy websites. Instead, they signify that the links are from websites with medium to low domain authority that is fairly trustworthy. Thus, relevance and anchor texts are less important, and the focus is just on obtaining the connection.

At times, focusing on quantity rather than quality might be beneficial. To begin with, it speeds up the process tenfold. Second, if the connections are even remotely trustworthy, your rankings will rise. This saves time, and the number of referring websites is linked to a website’s search engine ranking.

Your One-Stop Digital Marketing Agency

Backlinks are still important and aren’t obsolete, so it’s essential to get started on a link-building strategy to boost your search visibility.

And if you don’t have good backlinks to your site, you’re missing out on one of the most important ranking factors. If you’re looking for a reputable SEO agency, Media Crew has the resources and techniques to design a campaign that’s tailored to your specific needs.

Contact us today and let’s start discussing your link-building strategy.

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