Backlinks, or inbound links are links from a website to another website’s page. Major search engines like Google consider backlinks as “votes” for a specific page. Pages that have a high number of backlinks usually have high organic rankings.
Backlinks are important because each of these “votes” signify that the content is useful, credible and valuable. The more votes you have, the higher your website will rank in search engines like Google and improve your overall search engine optimisation (SEO).
The three factors that impact link value are onsite location, do follow vs. no follow status and authority of linking site. Keep these in mind when creating a diverse backlink profile.
Here are five different kinds of backlinks and how to build them in SEO:
Five Different Types of Backlinks
Guest Blogging Backlinks
Guest blogging is considered one of the fastest ways to acquire backlinks. You’ll get a chance to add editorial backlinks to your content when you post blogs to a high-quality website. You’ll easily build trust and authority with other publications when you post excellent and reliable content.
To get high-quality backlinks, build a credible guest blogging site. You can also avail good guest blogging services at an affordable rate. Master the guest blogging method to start improving your SEO strategy.
This type of backlink helps attract more visitors to your website by having other authoritative websites link to your content. The objective of having this link is to share credible information with the people. Most webmasters decide to get editorial links to your website if your content is useful, if you have infographics, or if you interview someone related to your website.
To get editorial backlinks, start creating strong and shareable content that will help people understand your concept.
These backlinks are usually created when you build a strong relationship with webmasters or journalists. Relationship-based link building is when they refer you while writing or building links to other valuable sources. You can pitch good quality content to establish a relationship with a journalist or webmaster.
You can also turn editorial links into relationship-based links by reaching out to the website you refer to.
Free Tool Backlinks
You can use some free tools to get top sites to link to your site. For instance, if certain backlinks are good, more people will link to your content. It’ll help you add a good CTA that will help drive traffic to your website.
This backlink is usually published when your brand has a representative speaking or sponsors an event. An SEO tool like backlink checker can help you get this particular kind of backlink. Having a good analysis can help you create a plan and earn more acknowledgment backlinks.
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