In today’s digital world, social media advertising is a vital component of your business marketing strategy. It doesn’t matter if you run a big national company or a small local shop. With customers spending most of their time online, your business needs presence in platforms where you can increase awareness about your brand, connect with potential customers as well as loyal patrons and boost your leads and sales.
If you don’t know where to start, the government has posted a brief guide on the basic social media channels that businesses in Australia can use to improve their marketing. However, if you’re not convinced about the wonders that Facebook or Instagram can do to help your company, here’s why investing in social media may be your wisest business move.
Builds brand awareness
For small businesses and start-ups, increasing brand awareness is a major priority. No one will buy from you if no one knows your brand exists.
Social media makes it easy for you to introduce your business to the world in front of your target audience and future customers. By having a Facebook or a Twitter account, the public has a chance of stumbling upon your brand while scrolling through their feed. Social sharing buttons also make it convenient for people to share your content, increasing your chances of being seen by potential leads.
Communicates Two A’s: Authority and Authenticity
Customers are becoming more discerning about the businesses they support and the products they buy. Before purchasing, they’ll do a quick search to see if you have a website or social media accounts. What happens if they don’t find anything? They’re likely to think that your products or services can’t be trusted.
Setting up profiles and updating them regularly with relevant content will build your brand’s authority and make positive first impressions on potential clients. It will show that your business is trustworthy and that the products or services you offer will be of value to them.
Social media accounts also show authenticity. People aren’t interested in supporting businesses that only care about their money. When you let your brand’s personality shine through in your social media posts, you elevate your business above the competition by making people feel that you understand their needs.
An easy way to engage with customers
Developing a loyal customer base is one of the main goals of any business. By developing a bond with them, you’re likely to gain customer satisfaction and retention. Social media is a good way to interact and engage with your customers. The more you communicate with your patrons, the more chances you have of converting them into advocates for your brand.
Additionally, customers appreciate it when you reply to the queries, comments and suggestions that they posted on your page, especially if your responses are not computerised messages. It makes them feel that your business genuinely cares about providing quality products and services.
Grow Your Business with Media Crew Advertising Agency
In Australia, social media advertising has become a prominent marketing strategy in the past decade. Don’t let your business lag behind the competition. Start building lasting customer relationships using social media as early as today.
Media Crew is a leading social media service in Australia that delivers innovative digital strategies and creative solutions that work across all communication channels. From concept to post-analysis, our team of experts provides valuable insight as well as quality services that help businesses reach and connect with their target customers.
For more information and enquiries, call us on 1300 232739 (1300 ADCREW).