Television Advertising in Australia
A TV commercial is a fundamental form of advertising; commercials have graced the small screen since the very beginning of the medium.
Until today, TV marketing remains one of the most effective ways to advertise. TV commercials, which are normally 15 seconds to a minute in length, are used to spark interest in a product or service.
According to industry forecasts, TV advertising revenue worldwide is set to exceed US$177 billion in 2023. This shows that, even with the changing media landscape, thanks to streaming platforms, TV advertising is still profitable.
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Process of TV Marketing in Australia
Though production methods have changed and become more sophisticated, the process of making a TV commercial remains the same. It calls for careful planning, creative shooting and efficient editing. Here the four basic steps to creating an effective TV commercial:
- Creative consultation – This is when a TV ads agency in Melbourne such as Media Crew will work with you to create the best and most memorable advertisement that we can.
- Pre-production – This is the stage in which everything about the advertisement is arranged and scheduled. The pre-production process includes scriptwriting, hiring actors, creating shot-lists and renting equipment, among others.
- Production – During this phase, the commercial is filmed. Production can take a day or multiple days of shooting. Once the shooting is done, the next step is post-production.
- Post-production – Post-production is when all the editing is done. This includes video editing and sound editing.
Benefits to TV Advertising
TV advertising is important to businesses of all sizes. With TV commercials, businesses can reach a wide range of customers and drive profit and ROI, all while taking advantage of the audio-visual medium to deliver effective advertisements. A good TV commercial can additionally improve your business’ credibility, as well as help with your branding.
If you’re considering a TV advertising campaign, here’s a more detailed look at its many benefits.
The Capacity to Show and Tell
Your company may now showcase and tell the audience about the products and services through creatively produced commercials. You can quickly and easily inform potential customers about new items and their advantages.
Grabs the Attention of the Audience
It’s easy to attract the attention of your target audience using TV ads. TV viewers are focused and they will not be able to ignore your TV commercial when it airs. To get a sense of how involved TV audiences can get, consider how many people vote when watching reality TV shows.
Versatile Advertising Tool
A TV commercial can help you launch new products/services, advertise your brand, entertain your audience, or rebrand. This is a multi-purpose advertising tool that can accomplish numerous tasks at once.
Reach Wider Audiences
TV commercials reach millions of people in a short amount of time and in a highly targeted manner. With so many alternatives available through cable TV, for example, you have the potential to reach a certain demographic based on the programs they watch.
Build Brand Credibility and Reputation
The world’s most well-known businesses such as Coca-Cola and Nike have developed their reputations through television commercials. We can recreate this for a local business in Australia by generating distinctive and creative TV advertising. This promotes brand trust while also establishing a relationship with the audience. Consumers are more likely to trust brands they see or hear more frequently than companies they don’t. You can use images, sounds, and animation to express your brand’s message in your TV ads. This establishes instant credibility for your brand, services and products. It’s a unique method to promote your business and product or service offerings. It’s also an excellent form of advertising if you want to spark discussions among your audience.
The Cost of TV Advertising in Australia
The cost of TV advertising varies based on multiple factors.
First, there is the cost of filming the ads themselves. Different networks also have different rates, not to mention the rates vary depending on the length of an advertisement, how many times a day it’s going to be shown, and what times during the day they will air.
The last one is one of the top deciding factors for the cost of TV ads because there are prime times of day when TV viewership is at its highest.
The cost of TV advertising varies based on multiple factors.
First, there is the cost of filming the ads themselves. Different networks also have different rates, not to mention the rates vary depending on the length of an advertisement, how many times a day it’s going to be shown, and what times during the day they will air.
The last one is one of the top deciding factors for the cost of TV ads because there are prime times of day when TV viewership is at its highest.
TV Advertising—Is It Still Worth it Today?
As mentioned above, the media landscape is changing with streaming and video on demand gaining popularity among TV viewers, especially the younger population.
Despite this, TV’s reach remains incomparable. While not everyone has a subscription for streaming services, almost every household in Australia owns a TV set. And, according to a television audience measurement group, OzTAM, around 20 million Australians watch free-to-air TV, which is about 84% of the population.
With this huge a viewership, TV ads are easily seen by almost the entire Australian population every day. Even ads that aren’t played during primetime are seen by millions. And with the costs related to putting ads on TV, the staggering audience reach is well worth it.
Apart from reach and cost-effectiveness, TV ads are widely trusted by people. Networks, of course, have quality assurance guidelines for ads that they air, so when ads appear, people know these brands can be trusted. The repetitive nature of ad-playing on TV also makes ads more memorable to viewers.
Finally, TV advertising simply works. Numerous studies and statistics show that TV ads deliver the biggest return on investment than any other form of media.
Why Choose Media Crew?
Media Crew is a proudly Australian-owned, full-service advertising agency. We have been helping businesses reach their target audiences for more than 20 years. Our team of media experts are all eager to assist you with your TV marketing needs.
Frequently Asked Questions
Here are some of the most frequent questions clients ask to make the best decision possible.
Media Crew’s long history of advertising excellence has made us the perfect partner for taking your ads to TV. From start to finish, we’ll be your guide to successful TV advertising.Media Crew’s long history of advertising excellence has made us the perfect partner for taking your ads to TV. From start to finish, we’ll be your guide to successful TV advertising.
Media Crew works with the leading television networks across the country, as well as local news services, so you have a choice of where to air your ads depending on your budget.
When creating a TV ad campaign, we always create a report on the ad’s reach, penetration, rating, and impressions—variables that help us measure the success of an ad.
When you only look at the cost of making your ad and paying for airtime, it might seem like you’re spending too much. But the return on investment for TV ads is incredible, making them cost-effective.When you only look at the cost of making your ad and paying for airtime, it might seem like you’re spending too much. But the return on investment for TV ads is incredible, making them cost-effective.
