What is Mobile SEO?
Mobile search engine optimisation (SEO) is the process of ensuring that visitors can access websites from mobile devices flawlessly. This means having a website’s content and layout automatically adjust to a smartphone or tablet’s screen size to provide a seamless browsing experience.
According to Statista, as of September 2020, nearly 80% of the Australian population are smartphone users. They predict that this number will continue to rise as more advancements in mobile technology get introduced to the market in the coming years.
These numbers show that a majority of people who visit your website are likely doing so from their smartphones.
However, not all websites are optimised for mobile use. When accessed through a smartphone’s web browser, some websites still appear as if they’re being viewed from the wider screen of computers. This means forcing visitors to zoom in and out just to interact with website elements like dropdown links.
Other websites, meanwhile, can adjust their appearances based on the size of the screen they’re being viewed on but fail to modify the fonts and photos. This leads to sometimes overly huge fonts and confusing layouts.
All of these scenarios lead to poor user experience. And when visitors have a hard time interacting with your website, they leave.
This is why mobile SEO is essential for websites. If you don’t want to lose leads that could turn into paying customers, you must give your visitors an excellent browsing experience. Mobile SEO can do this for you.
How Mobile SEO Works
Media Crew provides comprehensive mobile SEO services for businesses in Melbourne. The elements we focus on to help you achieve a mobile-friendly website include:
Responsive web design
Websites are easier to navigate on a desktop since you have a wider screen. But the same can’t be said for smartphones. With limited space for display on their phone screens, mobile browsers can’t be bothered with elaborate displays. Instead, easy navigation is more important.
As such, responsive web design is essential in mobile SEO. This means optimised formatting and content prioritisation.
Mobile users are usually on the go, so they want access to the information they’re looking for immediately. If a website isn’t optimised for mobile use, it will take more than a few seconds for a page to load—seconds that your visitors aren’t willing to wait for, making them leave and swipe back to SERPs.
This is why mobile SEO focuses on page speed, too. This entails optimising image sizes and other effects that make your website slow down. By reducing them, your website loads faster and you can give visitors easier access to relevant information.
1 out of 3 mobile searches is related to location and 50% of Google searches with the keywords “near me” come from mobile devices. This shows how often internet users use their phones to look for local businesses.
As such, local SEO is a priority for mobile SEO. This requires signing up for a Google My Business profile and creating a mobile website layout where your company’s contact information can be easily seen.
Benefits of Mobile SEO
Enhance user experience
Mobile users behave differently than their desktop counterparts. Most of the former aren’t doing in-depth research but are instead looking for quick answers. With mobile SEO, you can turn your website into one that makes it fast and easy for visitors to get the information they’re looking for.
Despite mobile browsing being the norm for years already, plenty of businesses still don’t have a mobile-friendly website. Mobile SEO can then help your business gain an edge over competitors by making your website easier to navigate than your competitors’.
Higher SERP rankings
Mobile-friendliness is one of the biggest ranking factors for search rankings. This means websites optimised for mobile browsing will rank higher in search results than websites that aren’t. And with higher rankings come more organic traffic, which can lead to new leads and better sales.
MOBILE SEARCH ENGINE OPTIMISATION
Why Choose Media Crew?
Higher SERP rankings, higher organic traffic and higher sales—get all of these and more with Media Crew.
As a digital marketing company serving Melbourne businesses since 2013, Media Crew has the experience and technical expertise you need to successfully run a mobile SEO campaign. With our comprehensive mobile SEO service, you can achieve a mobile-friendly website that captures new audiences.
Take your e-commerce business to the next level. Work with Media Crew today.
Frequently Asked Questions
Here are some of the most frequent questions clients ask to make the best decision possible.
Google will penalise you, plain and simple. This means excluding your website from search results for relevant searches, which leads to a decrease in visibility.
Yes, it does. Regardless of your search ranking for desktop searches, your site’s mobile friendliness or lack thereof can affect your overall ranking.
Responsive web design mainly refers to the ability of your website to adapt its design and layout to the size of the screen it’s being viewed on. You can achieve this with professional web design and mobile SEO services.
While there are things you can control that helps with mobile-friendliness, such as the type of content you post, responsive web design requires the expertise of a professional web developer.