Melbourne’s No. 1 Local SEO Service Provider

Bring In the Right Traffic with Local SEO

There’s more to search engine optimisation than ranking for keywords. You have to bring in the right traffic. Otherwise, what’s the point of getting all those clicks when they’re not from the people who matter? You need the help of a digital marketing agency in Melbourne offering local SEO services.

Media Crew is well-equipped with proven tools and techniques to implement a local SEO campaign for you. Our Melbourne team finds the best ways to boost your local visibility and meet your business goals.

Implement a Strategy that Works for You

If you’re looking to promote your business within a targeted location — in Melbourne, elsewhere in Australia or somewhere across the globe — local search engine optimisation is your best bet. You need a strategy that drives traffic to your website. More importantly, the strategy should put your brand on the right people’s map.

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What is Local SEO?

Local SEO is an online marketing strategy that focuses on optimising a website for local search. Businesses that have a physical location or serve a specific geographic area benefit from local SEO the most.

When people look for goods and services online, they want the most relevant results so they use locations. In fact, 46% of all searches have something to do with locations. For example, a person looking for legal services in Melbourne will use search terms like:

• lawyers near me

• lawyers in Melbourne

• attorneys in Melbourne

• law firms in Melbourne

If you run a law firm and want to capture users searching for these terms, your SEO strategy must be localised. This means optimising your website content by adding your geographic location in your title tags, descriptions, headings and main content.

Media Crew’s extensive local SEO services do these and more for your business. We take a laser-focused approach to creating an effective local SEO strategy for you.

Custom Strategy

One size doesn’t always fit all — especially in SEO. We customise a strategy that answers your unique goals. This makes it easier to hit your goals and boost ROI.

Keyword Research

An effective SEO strategy begins with highly targeted keywords that reflect your target audience’s wants and needs. We use keywords that maximise your profitability.

Content Marketing

We highlight the important targeted keywords. But they have to be strategically inserted into fresh and relevant content that your target audience can relate to.

Link Building

Quality always outweighs quantity. You can count on our local SEO experts to create high-quality backlinks from websites that have high domain authority.

Website Analysis

Before we move forward with your campaign, we have to take a look at how your website was doing. We conduct a thorough audit to know what we can improve.

Conversion Rate Optimisation

This local SEO tactic begins with the optimisation of your landing pages. We incorporate industry best practices and user-friendly elements for better conversion.

In addition to these services, we focus on local tools and techniques that divert attention to your brand. We optimise your Google My Business page and other business listings to bring you closer to your target audience.

Google My Business for Local SEO

Ensuring NAP Consistency​

Google displays the most relevant search results for its users. The search engine does this by collecting information from a variety of sources. If these sources present conflicting details about your business, particularly your business’ Name, Address and Phone number (NAP), you won’t achieve NAP consistency.

NAP consistency is the accuracy of a location-based business’ NAP across all business listings, social media profiles and websites. It’s also an essential search ranking factor for local SEO. This means if your NAP information isn’t consistent, Google may bump you down the search results.

That is why we include the following in our local SEO package:

  • Google My Business creation
  • Yelp listing creation
  • Bing local creation
  • Additional business listings
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As a part of Media Crew’s local SEO services, we ensure that your business information on various online listings and directories is consistent and up to date.

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Google My Business Management​

When consumers search for local products or services online, the top results aren’t websites but Google My Business (GMB) listings. These results show the name of the business, the address, opening and closing hours, photos and, if relevant, even the price range of goods or services that a business offers.

If a consumer is new to your business, this GMB listing is the first impression they will have of your company. With Media Crew’s GMB management services, you can turn this first impression into a lasting relationship.

GMB management involves optimising your GMB listing, ensuring it follows NAP consistency and updating relevant information for your potential customers. From making sure your listing showcases your products and services to monitoring and replying to your reviews, a GMB management service has all you need to boost your local rankings.

Leads Are More Important than Clicks

Clicks are important. It introduces your brand to more people. But how many of these clicks will actually take the buyer’s journey and make a purchasing decision while they’re on your website?

Our local SEO team goes beyond making your website rank higher on local search. We implement a targeted campaign that connects your brand with people who are actually interested in buying from you. We’re constantly updating your campaign to remain competitive and be at the forefront of your local audience.

Allow our SEO specialists to turn casual clicks into relevant leads.

Local SEO

Looking to promote your business within a specific location? Our SEO company can deliver effective local organic search rankings anywhere in Melbourne, Australia, and across the globe.

Local Plus

Our Entry Level SEO Workflow

  • 10 Keywords
  • Website Audit
  • Technical SEO Optimisation
  • On-page Content Optimisation
  • Monthly Link Building
  • Monthly Reporting

Local Premium

Our Most Popular SEO Service

  • 20 Keywords
  • Website Audit
  • Technical SEO Optimisation
  • On-page Content Optimisation
  • Monthly Link Building
  • Monthly Reporting

Local Prime

Our Most Comprehensive SEO Workflow

  • 30 Keywords
  • Website Audit
  • Technical SEO Optimisation
  • On-page Content Optimisation
  • Monthly Link Building
  • Monthly Reporting

Other SEO Services​

Our Local SEO services in Melbourne also include:

Local Setup

Build your local presence with the right foundation

Cover all the essentials a website needs to rank and drive traffic from within your local community.

Local Booster

Boost your local presence with Monthly Citations and Business Listings

Cover all the essentials a website needs to rank and drive traffic from within your local community. 

LOCAL SEARCH ENGINE OPTIMISATION

Work with the Best Local SEO Agency in Melbourne

SEO is arguably the most significant digital marketing strategy. It combines keyword research, link building and content marketing to bring in quality traffic and boost conversions. It’s supposed to make you more visible on local search, so that the right audience can easily find your website or e-commerce store.

Pay attention to the local SEO agency you choose to work with. Pick an agency that demonstrates honest communication. Work with local SEO specialists who have measurable goals and metrics.

Work with Media Crew. Our Australian-owned agency maximises our tools and resources to implement an effective local SEO strategy for you. Our digital marketing experts guarantee attentive and insightful customer service that you’ll be satisfied with. Schedule a free consultation with us today.

SEO Case Study

Learn how our partners’ businesses got a boost by working with us.

How We Boosted a Hardware Site’s Organic Traffic by 379.48%

Frequently Asked Questions

Here are some of the most frequent questions clients ask to make the best decision possible.

Our dedicated team can guarantee insightful local SEO solutions that help you move up search rankings. But only Google fully understands the inner workings of search engine algorithms, so no reliable agency will ‘guarantee’ the top spot on SERPs.

If there’s one thing we know about Google, it’s that their search engine algorithm is constantly evolving. This means you constantly have to be working on ways to improve your rankings and surpass your competitors. It should be an on-going effort.

Local SEO brings your business closer to the people within your geographic location. Consumers do a Google search before purchasing and more than half of these specify a location. If your website has the right keywords, including the area/s you serve, customers within your vicinity can find you faster.

Some of the most essential SEO strategies for local optimisation include:

  • Keyword research
  • Onsite SEO
  • Offsite SEO
  • Business listing optimisation
  • Content creation and link building

A comprehensive SEO strategy typically takes 3 to 6 months before showing measurable results. It might sound like a long wait for results if you’re new to SEO, but we guarantee you that your online visibility and credibility only get stronger over time.

Search engine optimisation is divided into two: organic and local. They essentially work the same way — they involve strategies that boost your online authority and generate higher leads. But with local SEO, we optimise your Google My Business page, too.

Google My Business is the key to local SEO. With GMB, you can create a profile for your business, including your location on Maps, your website, business hours, contact details and more. These bite-sized pieces of information are what Google displays for local searches, making your business easier to find.

Before measuring the success of a campaign, we must first establish what your goals are. These goals are our points of reference for every milestone your business reaches. We measure these by looking at an increase in your website authority, organic traffic, keyword ranking and SERP visibility.

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