PPC Medium Package

Product Details

Platform
We utilise the correct platform to achieve your goals. Depending on your needs, we select up to two of the following platforms: Search Campaigns, Google Display Network, Facebook, Gmail, and create tailor-made Remarketing campaigns.
Ad Extensions
By analysing your business and marketing goals, we would use the best ad extensions to boost the performance of your campaign and attract the right visitors to your site.
- App Extensions
- Call Extensions
- Location Extensions
- Review Extensions
-Sitelink Extensions
- Callout Extensions
Search Campaign Setup
Extensive research at the start of the campaign allows us to understand your business and use the right keywords tied with the best ad text to optimise your campaign. All keywords and text only deployed upon your approval.
- Keyword Research: 4 hours
- Daily Budget Set-up
- Ad Scheduling
- Campaign Structuring
- Ad Copy Creation
- Ad Extensions
- Set-up Report
Search Campaign Management
We monitor and optimise your campaigns constantly to increase the efficiency for each click.
- Bid optimisation: Once a week
- Auditing
- Bidding
- Ad Copy Test (Inclusive in the max number of ad copies in the SLA)
- Ad Extension Management
- Keyword Management
- Negative Keywords
- Report Analysis
- Report Generation: Monthly

For other digital media channel options, we utilize the Google Display Network (including Gmail), and Facebook. Images not included.
Google Display Network and Remarketing
For branding and Remarketing campaigns, we recommend Google Display Network. Banner Ads not included.
- Remarketing List
- Banner Ads Setup
- Audience Creation
- Text / Image / Responsive Ad Format

PPC Medium Package provides your business with a dedicated PPC specialist to Create, Manage, and Monitor your Paid Digital Media Account and inclusive of management of up to 2 platforms. Keyword research is used to analyze which search terms will be more beneficial for your business.

A four-step process which consists of 1) setting media objectives in light of marketing and advertising objectives, 2) developing a media strategy for implementing media objectives, 3) designing media tactics for realizing media strategy, and 4) proposing procedures for evaluating the effectiveness of the media plan, are used to provide the business owner the digital presence he needs in Google & its Search partners.

The same will be implemented on other platforms such as Facebook, Youtube and LinkedIn. The goal is to allow the business owner to grow his company together with his online audience. It also includes a Remarketing campaign that will target people who already visited your site.

Each PPC Package includes free Landing Page Analysis, daily performance monitoring, reporting, dashboard integration and reporting, and Project Manager consultation.

Package Inclusions

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