WooCommerce and Shopify are two of the most famous names in e-commerce. Despite the COVID-19 pandemic, Shopify generated $307 billion in economic activity in 2020. WooCommerce, on the other hand, is used by about 2 million websites. It’s important to know which one better suits your online business.
No platform is perfect. They both come with great features and limits as well. Know the difference between the two and the important factors like user-friendliness, design and payment options.
Here are some important differences between WooCommerce and Shopify:
5 Factors to Consider Between WooCommerce and Shopify
- Getting started on the platform. Shopify is an easy platform to get started with because of its usability. You can create your e-commerce store even without technical skills, and there’s minimal failure risk, perfect for first-time business owners.
WooCommerce is also user-friendly, especially if you’re familiar with WordPress. It also features a lot of options that makes ecommerce payment processing easier, which is perfect for dropshipping stores. If ever you get stuck, you can rely on various tutorials you can find on the web.
- SEO Optimisation. It’s important to position your WooCommerce or Shopify products on top of Search Engine Results Pages (SERPs) to be visible and help increase your sales. Benefits of WooCommerce SEO include mobile optimisation, good user experience and high-traffic pages. It’s suitable for bloggers who sell their own merchandise, as WooCommerce works well with WordPress.
Shopify SEO helps simplify e-commerce processes, optimises your store’s structure and improves loading time. These SEO strategies can help you rank higher and get noticed by your audience, especially if your business is a general store like home, apparel or electronics.
- Hosting options. Reliable hosting is important for e-commerce stores that have traffic spikes especially during sales seasons. When you have a store in Shopify, it’s hosted on Shopify’s servers. You can have your purchased domain name and benefit from their unlimited storage.
With WooCommerce, some experts suggest choosing an auto-scalable hosting provider so your store remains up and running even when there are traffic spikes. You can also choose your preferred server specifications like storage, processor and bandwidth.
- Payment gateways. Shopify offers Shopify Payments, and third-party payment options like Amazon Payments and PayPal. Shopify Payments is only available in the USA, UK, Australia and Canada. Other countries might need a paid, third-party payment gateway.
WooCommerce offers PayPal and Stripe payments, and supports other payment providers by using add-ons. It also supports less popular and regional payment services. WooCommerce also doesn’t charge transaction fees on your store transactions, which will save you more money compared to Shopify.
- Dropshipping is a modern online business model that needs a suitable e-commerce platform. WooCommerce is one of the most popular ecommerce platforms for dropshipping as it’s easy to install, has a simple interface and has a large community for resources.
Shopify supports the dropshipping model, so it has numerous features specifically created for dropshipping. However, you can only sell a limited number of products as it features 100 variants with a maximum of 3 options, so it might not be for you if your products exceed these numbers.
While we’ve enumerated a few factors to consider when choosing the right e-commerce platform for your business, ultimately, you’ll find it difficult to get the right customers if you don’t have the right online presence. Consider seeking help from professional SEO agencies to propel your e-commerce site to the top of SERPs and attract the right audience.
Expert SEO Agency
Media Crew offers sustainable SEO strategies for WooCommerce and Shopify. You’ll get services that are specifically tailored to your needs, with various digital techniques that will have long-term positive results.
Schedule a consultation with us today by calling 1300-232-739 or filling out our online form.