The typical cost of a television advertisement in Australia can range from a few hundred dollars per ad to thousands of dollars for approximately 15 to 30-seconds of advertising. The cost is influenced by several factors, including the location and audience you’re targeting.
Before we look at the factors, it’s important to understand how the cost is calculated. CPM is the most common method for determining the cost of a television advertisement. The cost per thousand individuals who see your ads is known as CPM. This is the most common method for determining CPM rates.
Media Crew has compiled a list of some of the most common factors that determine the CPM for TV ad costs in Australia.
What Are the Factors Affecting TV Ad Cost?
The TV Show You Choose
There are a few key factors to make when arranging to air your TV commercials.
The first is, of course, the channel to engage, and the second is the TV show during which you want your commercials to air. All of your hard work will be for nothing if you pick the wrong TV show.
The companies will charge different rates depending on which TV shows you want it to air during. Some shows, such as the popular MasterChef Australia, may have a higher CPM than other shows. So, select TV shows carefully based on your target audience.
The Length of Your Ad
The cost of airing your commercial on television is determined by its length. In Australia, a 15-second or 30-second commercial is the typical and most common ad length. However, you may need a combination of both to run a successful campaign.
Remember that it takes an average of five exposures for a person to remember your brand, so running your ad regularly is important. However, seeing the same advertisement over and over is more irritating than anything else.
You can target the same audience with the same message in the time slot without losing interest by using 15-second and 30-second TV ads. It also helps you save money by not running 30-second ads in each slot.
The Location Your Ad is Shown In
Australian programs such as Southern Cross Austereo and Prime Media can be broadcasted to regional communities through television channels. This allows advertisers to run ads in metropolitan areas or regions and target a specific region.
Also, the smaller audience in regional areas allows for cheaper television advertising. As metropolitan areas and audience numbers run into the hundreds of thousands, even millions, they become more expensive.
Talk to an ad agency like Media Crew to help you get the most out of your budget for your audience.
Time Your Ad is Shown on TV
More people watch television at certain times of the day than others. You will have to pay more if you are targeting a wider audience.
As more people are watching, there is a greater chance that your target audience will engage and watch, so the competition for those time slots is higher.
For example, Oztam, an Australian audience measurement research firm, reported that the peak hours of television were between 6:00 p.m. to 10:30 p.m. This is the time when many Australians are on their television screens, particularly adult females in the 25 – 54 age range. So, if your product or service is geared towards women, these are the best times to advertise.
Trusted TV Advertising Agency in Australia
Once you’ve decided to show your ads on Australian television, these factors above should be considered early on when looking at your budget.
When you’re ready to invest in TV ads, Media Crew is a proudly Australian-owned, full-service advertising agency that can assist you. We have been helping businesses reach their target audiences for more than 20 years.
Contact us today.