There was a time when advertising and marketing campaigns were limited to running ads on the radio, newspaper, magazines and television. However, as the world is moving towards a digital marketplace, marketing and advertising strategies have evolved to expand their reach and connect with a global audience through the Internet.
This is where digital marketing comes in. Now, more than ever, marketers are no longer asking why businesses need digital marketing. It’s simply an essential element of their overall strategy.
However, in a competitive market where everyone is using digital marketing in one way or another, you have to be innovative and proactive to thrive and stay ahead of the competition. Here are four ways marketers can re-evaluate their digital marketing strategy to maximise impact and achieve greater success.
Focus on conversions, not just leads
When you want a winning digital marketing strategy, you need data. Lots of it. Data and metrics should influence the decisions and actions of your marketing team. This means digging through data to understand where your potential customers are spending their time, and then targeting them with the content they want to see.
By targeting specific demographics with specific content instead of casting a wide net and hoping for the best, you can go further in pushing people’s decisions towards a purchase. This includes presenting them with certain types of content, product recommendations or incentives and impacting conversion rates on an individual level.
Long-term value over short-term
It’s tempting to shoot for short-term wins but marketers should always aim for long-term value. Before pouring resources into a one-off campaign for a specific social media platform, they should perform extensive research that will pay off in the long run.
For instance, with technology changing at a dynamic pace, there will always be trends and ideas that are the ‘hot new thing’ in the industry. Instead of immediately joining the bandwagon, marketers need to understand if the brand will benefit from these trends and if it will impact long-term revenue and growth.
Invest in digital customer service
You might think, “What does customer service have to do with digital marketing?” but it’s easy to forget that every single interaction that a customer has with a brand is part of customer service.
Even though the concept of customer service seems like a more fundamental concern for brick-and-mortar-stores instead of online retailers, many of today’s top companies understand the importance of stellar digital customer service. Whether it’s through welcome pages, chat bots, or personalised emails, that personal digital touch makes a huge difference in the experience of customers.
Create the ultimate buyer’s journey
As it becomes easier for marketers to understand their consumers in-depth, it’s also possible to create the ultimate buyer’s journey. Digital marketers now have the tools to see the exact content that works among consumers and then build upon that momentum to maximise ROI. For instance, if a brand knows that the majority of its consumers visit their website via Facebook, it can beef up their campaigns and design smoother transitions so that consumers can get from Point A to Point B seamlessly.
Marketers also need to optimise their mobile platforms to improve their buyers’ online shopping experiences. Brands need to make sure that their sites load quickly and that the interface is easy to navigate. The smoother the buyer’s journey, the higher the chance of a conversion.
Trust the Experts at Media Crew
At Media Crew, we have all the tools and knowledge to improve your digital marketing strategy. We identify prospects, find solutions, create distinction and generate better revenue for your business. We’re your one-stop-shop for all your digital marketing needs. For more information and enquiries, contact us today.