Countries around the world are taking advantage of the significant economic and social benefits that a digital economy brings to the table, and Australia is no exception. The current ASBAS Digital Solutions Funding Round has provided an estimate of $18.2 million to fund service providers so that they can deliver high quality and low cost digital advisory services to small business. These services include a highly effective form of online advertising called digital marketing.
For most small business owners, navigating the world of digital marketing can be a daunting task. Many require a competent and trustworthy agency that can manage all their online marketing needs. Plus, the increase in the number of full service digital agencies in Melbourne and Sydney can make choosing the right one a difficult task.
To help you find the digital marketing agency that will grow your business, here’s a recommended strategy from the experts at Media Crew.
Understand your needs and budget
The better you can describe your needs and goals in terms of website design, SEO, social media and PPC, the better your conversations will be with prospective agencies. It helps the agencies set your expectations accordingly and they can create a strategy that suits your objectives.
You should also understand your budget and how much you’re willing to pay. In addition to the overall price, consider how billing and payments would work. Do you need to commit to a one-year project? Will you pay on a monthly or quarterly basis? When you have the answers to these questions, it will be much easier for you to reach an agreement with the agency.
Consider the credibility of an agency
There are many offshore digital agencies offering cheap rates and making huge promises. Remember, if it all seems, too good to be true, it probably is. Likewise, if an agency seems like they’re hiding something, they probably are. They may be using black hat strategies which can earn Google’s disapproval, causing the search engine giant to penalise and even ban your website from appearing on the search results pages.
To ensure that an agency is worth your time and money, review the agency’s website and their clients’ testimonials. Ask for client references, including the ones with projects that didn’t perform so well. It’s important to get an idea of how they deal with issues alongside good recommendations.
Additionally, check if the agency has a decent website and if they appear high on the search results page. Their website is a clear indicator of the quality of their digital marketing offerings.
Suggestions for your business
Last but by no means least, consider what the agency is suggesting for your business and their rationale for offering those ideas. Do their strategies meet and exceed your expectations? Did they take the time to know your business and goals before putting together a proposal?
If their proposal falls short of what you expect or if they haven’t made an effort to gain insight into your company, they might just be offering a standard package which won’t help you achieve your objectives. The best agencies spend time understanding you, your business and your goals before creating a bespoke proposal.
Media Crew: A Full Service Digital Marketing Agency in Melbourne
Choosing the right digital marketing agency is crucial to your business’ bottom line. The wrong one can negatively impact your branding and quickly drain your budget.
At Media Crew, we deliver innovative digital strategies and creative solutions that will attract highly targeted traffic to your website. We are committed to helping your business thrive with strategies that work, keeping you ahead of the competition. For more information and enquiries, contact us today.