How to Create an Effective TV Advertisement
With over 20 million Australians watching TV every week, it’s no wonder TV is still such an important medium for advertisers. However, each individual is exposed to dozens of ads …
How Much Does TV Advertising Cost in Australia?
The typical cost of a television advertisement in Australia can range from a few hundred dollars per ad to thousands of dollars for approximately 15 to 30-seconds of advertising. The …
3 Advantages of TV Advertising Over Other Mediums
Industry experts are anticipating the death of linear television, what with the prevalent consumption of streaming services and other digital entertainment content among Australians. Television, however, is neither dead nor dying. …
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Yes, TV Advertising Still Drives Results. Here’s Why.
Before the era of smartphones and the internet, television was the most prevalent marketing medium, surpassing radio, newspapers and other traditional media. This continued for some time until the digital …
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How Long Does SEO Take? 3 Things You Need to See Results
“How long does SEO take to show results?” is a common question among brands that are only starting to get serious about their digital presence. Because they typically have a …
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What Are Different Types of SEO Backlinks?
Backlinks, or inbound links are links from a website to another website’s page. Major search engines like Google consider backlinks as “votes” for a specific page. Pages that have a …
Why Your Business Needs An Advertising Agency
Are you ready to boost your brand’s awareness and increase sales? Businesses rely on advertising strategies to attract customers, increase brand awareness, generate revenue, and promote overall growth. However, advertising …
Search Engine Optimisation Services on What Makes SEO Complicated
As of November 2020, the Google share of search engine traffic in Australia was 94.24 per cent. Search engine users overwhelmingly choose Google as their destination to get answers to their …
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Why SEO is Important for the Success of Start-Ups
Big or small, new or already established, every business needs search engine optimisation to succeed. There’s no denying that we’re in the thick of the digital era, something that became …
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Costs of Radio Advertising in Australia: What’s Your ROI?
A study by Edison Research found that in the first quarter of 2020, 82 per cent of Australians still used their radios for news and entertainment. Even when the COVID-19 pandemic hit …
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Why Your Business Should Use Radio Advertising
In 2020, the Australian metropolitan commercial radio audience increased by 2% to approximately 11.1 million listeners, significantly increasing people listening to the radio at home. This figure illustrates that radio still …
How Do You Advertise on the Radio?
In the age of on-demand music and the internet, Australia is still keeping radio alive. According to The Infinite DialⓇ Australia 2021 study, 86% of Australians listen to live or catch-up radio …
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