Attracting More Customers for Your Small Business Using Google Ads

Google Ads, formerly known as Google AdWords, is one of the largest online advertising networks in the world. According to a report from MediaPost, 73 per cent of the search ad market belongs to the search engine giant.

Google Ads is highly beneficial for businesses trying to improve their online visibility and attract more customers to their digital or physical store. When potential customers are looking for a service or product, they’re likely to search for it using Google. Promoting your business using Google Ads puts your brand in front of your prospective online customers.

When using Google Ads to draw more customers to your business, keep these suggestions in mind:

1. Create Effective Landing Pages

The quality of your landing page plays a crucial role in attracting customers. When this page is performing poorly, Google is less likely to show your adverts. And that means missed conversion opportunities.

How you do create this page effectively? Here are a few Google Ads landing page tips to get you started:

  • Keep your ad message consistent and relevant with your landing page. If your pay-per-click ad is promoting a 14-day free trial, for instance, your landing page should feature and reinforce that free offer.
  • Create a compelling call-to-action (CTA). Use convincing and clear language to generate leads, boost conversions and minimise bounce rates.
  • Make your landing page easy to navigate. When potential customers check out your page, they should be able to find what they need quickly.

2. Schedule Your Adverts During Business Hours

A study by DialogTech, a marketing analytics platform, revealed that one in five calls from paid search ends up in voicemail. What’s more, over half of the messages left on the voicemail signalled an intent to purchase. This translates to missed opportunities to convert prospective shoppers into customers.

The good news is that you can convert these potential customers and prevent wasting ad spend by scheduling your pay-per-adverts effectively. Use the scheduling feature of Google Ads to make sure that your PPC advertisements appear only when your business is open.

3. Target Your Customers Based on Location

Business locations

Geotargeting, also called location targeting, is useful for reaching audiences within your community or service area. Google Ads enable you to target customers by country, city and state.

When targeting audiences by location, make the ads location-specific. Crafting and launching geographically relevant ads can entice customers to either call or visit your business. Google says that 80 per cent of consumers prefer ads tailored to their city or immediate surroundings.

Gain an edge over your competitors by targeting the right customers at the right time, and creating effective landing pages to close the deal. Media Crew has the advertising experience and resources to help you.

Let Us Advertise Your Business Online

We offer PPC management services to deliver highly targeted traffic to your business. We use best practices when creating Google Ads, including effective ad scheduling and location targeting.

What sets us apart over other agencies in Melbourne is our years of experience in the industry, both in Australia and overseas. We are a one-stop shop for all your advertising needs. With more than two decades of experience, we’ve gained the expertise to help your business reach your target customers, boost your reach and maximise your advertising budget.

Schedule a free consultation with our agency today by emailing [email protected] or calling 1300 ADCREW.

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