More and more companies have started investing in search engine optimisation to strengthen their presence online. This means that many brands are quickly learning SEO basics and best practices to boost their searchability. With so much competition saturating the market, how will you outrank them if you’re all using the same tactics?
Simple: you grow.
After mastering the fundamentals of SEO, move on to more advanced techniques that will beef up your search strategy and help you outperform your competition. Media Crew shares three advanced SEO techniques to increase your search traffic this 2021.
Build out topic clusters
Topic clusters are groups of interlinked content pieces that revolve around a central topic. You have a single pillar page that acts as the overarching topic to which your support blogs are linked.
The pillar page is often a long-form, informational content piece that elaborates on a single concept, with the support articles providing more specific details related to the main topic. All the articles in your topic cluster should be interlinked with each other.
The main goal of topic clusters is to create multiple internal linking opportunities to get your readers to stay longer on your website. Apart from keeping users engaged with your site, this linking action also signals to search engine algorithms that your pillar page is an authority on the topic. Over time, your pillar article will rank higher for the topic it covers as you continue to build the cluster.
The topic cluster model is also a great way to organise your website’s content pages and create a cleaner, easily navigable site architecture.
Optimise for image search
Visual search is an often overlooked form of search even though it can potentially bring in a massive amount of site traffic. One study found that 62 per cent of gen Z and millennial consumers want to use visual search more for their online shopping transactions. This means that you could be losing out on valuable clicks if you’re not optimising for image searches.
Optimising your website images also increases your chances of capturing SERP features like rich snippets and image packs. Below are some easy-to-implement image SEO tactics:
- Write descriptive, specific alt tags and file names
- Resize images to fit your responsive web design and make them viewable on any device
- Reduce image file size to make them load faster
- Create a sitemap dedicated to your image URLs
Use FAQ schema
Google now supports the How-To & FAQ structured data markup within Google Search and Google Assistant. This means webmasters can further increase their search rankings while giving users more ways to access their content from the SERP.
Implementing FAQ structured data helps you appear on the People Also Ask box on the SERP. This position lets you answer queries straight on the results page and capture more visual real estate on the SERP, which could lead to higher click-through rates.
Google recommends using JSON-LD for implementing FAQ schema. JSON-LD uses scripts that are easier to add, update, and remove compared to RDFA and Microdata, which are the two other schema markup formats.
These advanced SEO techniques require more technical know-how and work than basic tactics, but they make the difference between a passable and a superb search strategy. If you don’t have an in-house SEO analyst, you can always acquire the services of an experienced SEO specialist.
Leading SEO Agency in Melbourne
Media Crew is an Australian one-stop advertising agency experienced in search optimisation. We offer organic and local SEO services that bring in the right traffic to your website, making sure you’re tapping people with high chances of buying from you.
Ready to level up your search strategy? Fill out our online form to schedule an SEO consultation